Drambuie celebrates its 100^th Anniversary with a brand new look

Drambuie celebrates the 100^th anniversary of its first bottling in Edinburgh this year with a brand new look. Retaining the same appearance since it was first bottled in 1909, 2009 sees Drambuie introduce a radical new design.

No longer hiding the beautiful nectar coloured liquid behind dark brown glass, the new bottle is clear, taller and thinner, creating a graceful look for the 21^st Century. It has a new interlocking “DD” Drambuie icon surrounded by four diamonds representing the values that so motivated Bonnie Prince Charlie – risk, rebellion, passion and mystery. The sword-slashes on the neck serve as another link to the origins of the brand in the famous Jacobite Uprising of 1745.

Crafted over 260 years ago for the Rebel Prince, and handed down over the generations, this unique spirit offers any discerning drinker a distinctive taste sensation. A secret recipe of herbs, spices and heather honey crafted with aged scotch whiskies, which has remained unchanged since 1745.

Drambuie’s unique, complex taste lends itself perfectly to a wide range of refreshing serves. Try it long with soda or ginger beer, topped off with fresh lime wedges, perfect for any occasion. Alternatively, the Drambuie Libertine - a Scottish take on the Caipirinha - with muddled limes, crushed ice and a generous measure of Drambuie is the perfect twist on this classic.

To celebrate in style add champagne, raspberries and lemon juice to create the ‘Drambuie New Dawn’; alternatively champagne, apple and lemon juice for the ‘Drambuie Revolution’. Additionally celebrate with the Drambuie 100^th Anniversary Fruit Cake especially created by Scottish celebrity chef Nick Nairn.

Well, Drambuie hasn’t done QUITE that. They do, however, have different kinds of drinks - one of which is the ever popular, quite classic scotch whiskey. The drink itself is an old favorite of millions across the globe, and has been for ages - who here doesn’t remember the old west days when men would stroll into a bar, their spurs clicking, and order up a round of whiskey, moments before heading back into the streets for a gun fight?

That might be going a bit far. Besides, this isn’t QUITE the same stuff - Drambuie’s whiskey is of a higher class, and can run as high as over $70 for a bottle. Hefty price, but it’s good stuff. So.

Held in July, the tournament brings together professional fishermen from all over the world to compete for a sum of over $250,000 worth of prizes. The tournament typically promotes fish-friendly lures when hunting for fish, thoruhg tournament anglers are permitted to use more traditional J shaped hooks to catch their fish. Those fishing for Atlantic billfish from HMS permittd boats must, however, use non-offset circle hooks to decrease the chances of the fish dying after it has been released.

Though the Drambuie Fishing Tournament is billed primarily towards snagging marlins, tuna, dolphin and wahoo are also permitted. The tournament is heavily sponsored (obviously enough) by Drambuie, though there are plenty of smaller, more fishing-friendly sponsors as well. 

For more details check out their website.

The Drambuie Estate, built in the 1940’s by the Duke of Marlborough, is a private villa now available for renters. The villa retains much of its old-world charm, complete with furnished rugs from across the world, original art from around Jamaica and other countries, exquisite sculptures and food to die for. And the charm has been enhanced by modern amenities like wireless internet, up-to-date sound systems and plenty of things to do.

But why settle for just the villa? Go for a full package. You’ll be given a car (with, if you wish, your own private driver) to tour the countryside in. And visitors to the Drambuie Estate may visit the Round Hill, a recreation center with a private beach, fitness rooms and lots more.

So the next time you’re visiting Jamaica and have a few extra bucks to spend, consider the Drambuie Estate. You won’t regret it.

And while you’re at it, ask for a drambuie. Just makes sense, doesn’t it?

The Drambuie Den is a series of visits by the Drambuie Liqueur Company. The company tours around a bunch of major cities in the United States and abroad, throwing surprise parties that are extremely posh and centered on experiencing a variety of drambuie-based drinks at their finest. Past cities to host the Drambuie Den have included New York, Chicago, Toronto, Columbus, Denver and Austin.

Be sure to reserve early as soon as you catch wind of the Drambuie Den headed your way, however, as invitations are limited and it won’t stick around for long.

It can be served on the rocks, neat, or in a stemmed glass, and is most commonly served on ice. Other cocktails made with Drambuie include the Aftershock, Black Tartan, Christmas Pudding, Dancing Leprechaun, Jack Frost, Kiltlifter, and Umbrella Man Special.

“Drambuie On Ice” is a marketing slogan used in commercials and print ads for Drambuie scotch whiskey liqueur.

While prices can vary depending on size and store, Drambuie costs approximately £11.29 (35cl) and £17.99 (70cl). Drambuie Black Ribbon costs £60.00 (100cl), while a set of Drambuie Miniatures (10 x 5cl) costs approx. £17.29.

It is made in Broxburn, Scotland, and can be served straight up, on ice, or in a mixed drink like a Rusty Nail. Drambuie’s alcohol content is 40% (80° proof).

The all-expense paid race commemorates the beginnings of Drambuie in 1745 when a Scottish Prince, frustrated in his try for the British Crown, ran from capture. In gratitude to the friendship of the clans for their help, he gave them the recipe for Drambuie Whiskey.

The race will be a decathlon-like event spanning across one-hundred miles of beautiful highland terrain. Competitions will include kayaking, speedboat racing, dirt buggy races, climbing, white water rafting biking and more. The Drambuie Pursuit starts on the Isle of Skye and ends in Inverness.